AI Automation Specialist
Arnel Ally V. Lapitan

ARNEL ALLY
V. LAPITAN

I help coaches, agencies, and small businesses scale by building automated systems inside GoHighLevel — from lead capture to closed deals, on autopilot.

What I Do

Services

GoHighLevel CRM Management

End-to-end GHL setup, configuration, and ongoing CRM administration tailored to your business.

Workflow Automation

Design and deploy trigger-based automations that eliminate repetitive manual work.

Pipeline & Opportunity Mgmt

Custom sales pipelines, stages, and opportunity tracking that move deals forward.

Lead Capture Forms & Surveys

High-converting forms and surveys wired directly into your CRM and automations.

Calendar & Appointments

Booking calendars, reminder sequences, and round-robin scheduling configurations.

Email & SMS Automation

Nurture sequences, broadcasts, and trigger-based messaging that converts.

Tools

Tech Stack

The platforms and tools I use daily to build, automate, and ship.

GoHighLevel
Zapier
Make.com
AI Chatbots
Webhooks
Funnels
Email
SMS
Google Workspace
MS Office
Integrations
AI Tools
Capabilities

Technical Skills

GoHighLevel (GHL) CRM Management
Workflow Automation & Trigger Setup
Pipeline & Opportunity Management
Lead Capture Forms & Surveys
Calendar & Appointment Configuration
Email & SMS Automation
Contact & Client Database Management
Funnel & Landing Page Management
Basic AI Chatbot Configuration
Webhook & Third-Party Integrations
Zapier & Make (Basic)
Google Workspace
Microsoft Office Suite
Data Entry & Data Management
Process Documentation
Customer Support & Client Communication
Selected Work

Project Showcase

GHL BUILD

Real Estate Lead Nurture System

Full GHL pipeline with auto-assignment, SMS follow-ups, and appointment booking flow.

GHLSMSPipeline
AUTOMATION

Coaching Onboarding Workflow

End-to-end onboarding from form submission to welcome sequence and calendar invite.

WorkflowForms
INTEGRATION

Zapier + Make CRM Sync

Two-way contact sync between GHL, Google Sheets, and external apps via webhooks.

ZapierMakeWebhooks
FUNNEL

High-Converting Lead Funnel

Landing page + survey + thank-you sequence with automated lead scoring.

FunnelForms
AI CHATBOT

FAQ Chatbot for Service Biz

Configured a GHL conversation AI to handle inquiries 24/7 and route hot leads.

AIGHL
EMAIL

30-Day Nurture Campaign

Segmented broadcasts and drip sequences boosting reply rates for a local agency.

EmailGHL
CLIENT WEBSITE

Madison's Dessert House

Built and managed a branded website for a Caloocan-based dessert shop — featuring cake galleries, glaze recipe lead magnet, and contact integration.

WebsiteBrandingLead Capture
SOCIAL MEDIA

Kwentong Kalsada — MMDA Podcast

Social media management and content support for the MMDA's Kwentong Kalsada podcast featuring guest interviews like Ret. Col. Bonifacio Bosita — handling posting, captions, and audience engagement on Facebook.

FacebookContentEngagement
Background

Education & Experience

Education

Dr. Carlos Lanting College

Associate in Hotel & Restaurant Management

Employment History

Yialos Manning Services · 2010 — 2024

Seafarer

14 years of discipline, attention to detail, and reliability — now applied to building automation systems that just work.

Get In Touch

Book a Call

Ready to automate your business? Let's chat about how GoHighLevel can save you hours every week.

Caloocan, Philippines